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Affiliate Marketing Drove £3B in UK Sales in 2007

The UK market for affiliate marketing grew an estimated 45% in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in...

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875MM Consumers Have Shopped Online – Up 40% in Two Years

More than 85% of the world’s online population has used the internet to make a purchase – increasing the market for online shopping by 40% in the past two years – according to the latest Nielsen Global...

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Top 10 Travel: Hotel Chain Sites – December 2007

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Top 10 Online Automotive Destinations – December 2007

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Direct Marketing ROI for Auto Retailers Nearly $34 for Every $1

Auto retailers spent $7.3 billion on direct marketing campaigns in 2007, driving $248.1 billion in sales – for a return on investment of $33.81, according to the Direct Marketing Association’s...

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Online Consumer Buzz Identifies Best-in-Class Vehicle Brands

Nissan and GM brands ranked the highest in two categories (out of seven) in BrandIntel‘s third annual Consumer Voice Awards, which recognize top vehicles according to (pdf) consumer discussions and...

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Facebook Breaks into UK Top 10 Property Rankings for First Time

Google Sites remained the top Web property in the UK with nearly 29.3 million visitors, reaching 89% of the online population – while Facebook.com broke into the top 10 for the first time, according to...

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Advertising Spending Targeting African-Americans Exceeds $2.3B a Year

Advertising spending on media outlets that reach African-American consumers totaled $2.3 billion for the period October 1, 2006 through September 30, 2007, according to the first 12-month analysis of...

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Search Advertising Performance Improves as Google Strengthens Market Lead

Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same...

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Top 10 Entertainment & New-Release Movie Online Ad Spenders – December 2007

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...

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Combined Yahoo, Microsoft Would Make Web Powerhouse – but Not in Search...

In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise’s Bill Tancer takes a look at the top web properties of the two companies, as well as rival Google’s,...

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Top 10 Travel: Tourism Guide Sites – December 2007

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Top 10 Online Retail Categories by Order Size – December 2007

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Email and Domain Authentication Reaches Tipping Point in Key Industries

Adoption of email and domain authentication – Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) – has reached its tipping point, exceeding 50% in several key metrics, according to the...

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Alcohol Sales, Volume Up Eighth Year in a Row; Exports at Record Levels

The distilled-spirits market grew for the eighth straight year, with 2007 sales up 5.6%, totaling $18.2 billion, as consumer interest in cocktails and high-end products remained high, according to the...

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Obama Leads in Buzz, Favorite Web Destinations by Party Affiliation Issued

In the weeks (January 1-29) leading up to Super Tuesday, Barack Obama drove the largest share of blog discussions* among the presidential candidates still in the running, accounting for 0.59% of the...

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Super Bowl Advertiser Blog Buzz Volume Highest for Pepsi

Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings: (more…)

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Top 10 Travel: Transportation Services Sites – December 2007

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Top 10 Ad Revenue Generating Sites by Genre – December 2007

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...

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Valentine’s Day Cost of Love: $128

On average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day – is $128.00 ($166 spent by men, and $90 spent by women), according to the Brand Keys bi-annual...

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